Blackrock Tidy Towns have produced a new visitor information leaflet aimed at attracting more visitors to the village.
The leaflet was unveiled at an event attended by traders, business owners, and personnel responsible for tourism in the region on Monday the 7th of April 2014. It features all the attractions that Blackrock has to offer to the short-break visitor or the day-tripper, and will be available in tourist offices, local hotels and B&Bs, holiday fairs, as well as cafes, restaurants and pubs in the village. Blackrock Tidy Towns have used the proceeds of last year's Raft Race to fund the leaflet, which was designed by Vision Design with input from Sinead Roche the Dundalk Tourism Officer and Mary Murtagh from Louth County Council.
"Following the village's success in the National Tidy Towns Competition, and in winning various other county and national awards, Blackrock's profile have been significantly raised throughout Ireland" said a Tidy Towns spokesperson. "We wanted to capitalise on that so that the businesses in the village would benefit even further from the development work we have been doing. The leaflet will showcase Blackrock to a much wider audience that was possible up to now" he said.
Blackrock Tidy Towns represents the Blackrock area on the Dundalk Tourism Committee, and realise that the village can only attract visitors if it links closely with the work being done by Dundalk Chamber of Commerce and the Dundalk Tourism Committee, as well as Louth County Council, to market the North Louth Area as a cohesive entity. "Blackrock is quite unique in North Louth in being a seaside location with many visitor attractions so close to a major town" said the spokesperson. "Although the village will probably never re-create its heyday of the 1950s and 1960s, we need to focus now on what Blackrock has to offer to a modern day visitor, and that includes its traditional past as well as all its more recently added attractions."
Declan Breathnach, Cathoairleach of Louth County Council, speaking at the launch, complimented Blackrock Tidy Town for their far-seeing initiative, and said that Blackrock was fortunate indeed to have its Tidy Towns group working with the businesses in the village for the benefit of Blackrock as a whole. He saw the new leaflet as a major milestone in the future development of Blackrock as a place that people would want to visit all year round and, as well as being good for the commercial life of the village, he envisaged that it would also encourage more people to choose Blackrock as a place to live.